If you have picked up a copy of The Senior or Have a Go News this month you may have noticed that Gwen, the face of the Build Your Balance campaign, has become quite the star! Stay On Your Feet® has been featured three times in these popular publications within the past month, which has increased awareness of the program and current campaign amongst older adults living in the community.
The articles highlight the fact that whilst balance declines as people age, it doesn’t have to. Balance can be maintained and improved through the completion of balance exercises and recreational activities such as lawn bowls or tai chi that involve leaning forwards, backwards and to the side.
The media coverage has prompted a significant increase in community enquiries, with many older adults seeking information on how they can build their balance to prevent slips, trips and falls. The new Build Your Balance brochure and exercise flyer are in high demand and have received positive feedback from community members and health professionals alike.
The Build Your Balance campaign will continue to run until Monday 30 November.
Gwen performing balance exercises (featured in The Senior)