During the 2020/2021 financial year through a clear purpose, evidence base and commitment to collaboration and partnerships, Injury Matters continued to have a positive impact on the lives of older Western Australians by promoting active ageing and independence through the Stay On Your Feet® program. Over the past 12 months, the Stay On Your Feet® program delivered a variety of activities to raise awareness of how older adults can prevent slips, trips and falls.
Aligning to the programs key message, Move Improve Remove, two campaigns were implemented over the last twelve months, Remove Hazards (September – November) and Move Your Body (March – May). Throughout the campaign periods a number of activities were conducted to support WA’s diverse falls prevention sector implement falls prevention activities, including the funding of eight community projects via the grants program. These community projects provided a variety of opportunities for community members to get involved in falls prevention activities within the local area, with high engagement across the different projects reinforcing their value.
Complimenting the Remove Hazards and Move Your Body campaigns, the Stay On Your Feet® mass media television advertisements broadened the reach of falls prevention messaging in WA. With the Move Your Body television advertisements reaching 63% of the target audience at least once and 49% for the Remove Hazards TVC advertising, the advertisements significantly contribute towards increasing awareness that falls are preventable.
A special thanks to everyone who took the time to participate in the Stay On Your Feet® program evaluation conducted by Edith Cowan University (ECU) in April and May 2021. The feedback you provided indicates that most older adults who engage in the Stay On Your Feet® program agree that falls are preventable (80%) and can identify activities to improve their strength or balance and reduce their risk of falling. In addition to allowing us to evaluate the impact, application and transfer of knowledge from Stay On Your Feet® activities, your feedback and suggestions regarding future activities has greatly assisted in guiding the activities we will be delivering this financial year.
To stay up to date with upcoming Stay On Your Feet® activities sign up to the Stay On Your Feet® monthly eNewsletter or contact Injury Matters on 6166 7688.